Visual identity & branding

A logo is one mark; an identity is a system - colors, type and rules that let customers recognize you even when the logo is out of frame. When the system is clear, every new material looks like it came from the same company.

€350starting price

Where you lose time now

  • Every material looks different - different colors, fonts and impressions.
  • The printer, the designer and you all have different versions of the logo and colors.
  • Social media looks random, so the brand does not come across as a serious company.
  • Every new material starts from zero because there are no rules to follow.

Starting price: from €350. You get the exact price in a quote, within 2 days of a 30-minute call.

What you get

  • Logo, color palette and typography - the core system everything rests on.
  • Business card and basic materials - letterhead, email signature, stamp or whatever you need.
  • Applied to real things - clothing, packaging, badges, vehicles, signage.
  • Brand book - usage rules, so everyone who works for you builds the same brand (full branding, from €700).
  • Social media visuals - post and story templates in your style (full branding).

Work in this area

Duos Asinos
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Duos Asinos

Visual identity

A visual identity applied to T-shirts and event badges. One system that looks the same on every material.

behance.net
Rakija label
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Rakija label

Label design

A label for a bottle of rakija (Serbian fruit brandy). An ornamental frame in navy and gold - traditional without the kitsch.

behance.net

Common questions.

What owners most often ask before we start.

A logo is the mark itself. A visual identity is the logo plus colors, typography and applications, so everything the company puts out looks consistent.

A visual identity starts from €350. Full branding with a brand book and social media visuals starts from €700.

A document with the brand's usage rules: how the logo is placed, the exact colors, the fonts and examples. A printer or a new designer can work from it without guessing.

Yes. If the logo works, we build the identity around it. If it needs a refresh, I suggest what to change.

A visual identity usually takes 2 to 3 weeks, full branding 3 to 5 weeks.