Kolačić

Kolačić is a brand for small pastries - homemade cookies and cupcakes.

The task was to capture that sense of warmth and handmade craft in the

logo, while keeping it clean enough to work on packaging, social media,

and signage.

Approach

I started from a form that tells the story on its own — rounded,

friendly, without sharp edges. Typography was chosen to feel softer

while staying readable at small sizes. Color palette was kept tight,

two warm tones that work equally well in print and on screen.

Result

The logo holds up in full color and monochrome. The visual system

extends easily — stickers, packaging, Instagram posts — without

losing character. Recognition tested under a glance, which in the

pastry category is everything.