Duos Asinos
A visual identity applied to T-shirts and event badges. One system that looks the same on every material.
The task was to turn a logo into a system - one that looks the same on clothing, badges and other materials.
Approach
A vertical wordmark across the T-shirt, a small mark on the sleeve and the same blue on the badges. The rules are simple, so the identity carries easily to new materials.
Result
A consistent look across every application, from the T-shirt to the lanyard.