A2C promo video
A 55-second vertical video for Instagram and TikTok - "From A to C". Real screen recordings of the platform, cuts on the beat and original music made for this video.
A promo video for the A2C English school and its self-study platform. The idea is "From A to C": a learner who knows the grammar but freezes when they have to speak - and the path to the level where they speak without translating in their head.
The format is vertical (1080x1920), 55 seconds, made for Instagram, TikTok and YouTube Shorts. Instead of stock footage it uses real screens of the platform, and the cuts follow the beat of music composed for this video.
Two versions were delivered (with and without music, for networks that offer their own) plus a cover image.