Car Wash Mercator
Logo for a car wash. A water drop, a car and foam in one mark - it is instantly clear what they do, and it reads even on a passing vehicle.
The car wash needed a mark that says what they do at a glance and looks good on vehicles, signage and uniforms.
Approach
A water drop is the base shape, with a car and foam bubbles inside it. One blue and solid typography, so the logo works both small and from a distance.
Result
The logo is in use, among other places on the company car.